Rob Rowe
Portfolio 2025
Rob Rowe
Portfolio 2025
Portfolio 2025
Concept Product Design for a new app
CAIR APP
CAIR APP



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The client wanted a new health app to educate users around air quality, provide pollution forecasts, manage smart devices and educate around wellness. This project required me to lead the design of a prototype from scratch, including brand, user journeys, UI and a Design System.
Lead Product Designer
Lead Product Designer
Lead Product Designer
Lead Product Designer
Concept Brand
Concept Brand
Concept Brand
Concept Brand
Prototyping
Prototyping
Prototyping
Prototyping
6 Weeks
6 Weeks
6 Weeks
6 Weeks
154 Designs
154 Designs
154 Designs
154 Designs
Figma
Figma
Figma
Figma
Learn & Track.
UX Design
UI Design
Information Architecture
This app revolved around two core principles. Firstly it needed to be educational. I designed an academy section for accessing lessons and video content and I built interactive activities such as breathing exercises.
Secondly the app needed to help track air quality. This meant designing flows to add devices inside to track air quality and a map area to show pollution levels outside that could create healthier walking or cycling routes.
This app revolved around two core principles. Firstly it needed to be educational. I designed an academy section for accessing lessons and video content and I built interactive activities such as breathing exercises.
Secondly the app needed to help track air quality. This meant designing flows to add devices inside to track air quality and a map area to show pollution levels outside that could create healthier walking or cycling routes.










Prototype & Testing.
Prototype & Testing.
Prototyping
User TEsting
Annimation
Everything I designed had to be built into a prototype for testing. One of the most interesting challenges of this project was designing an interactive breathing exercise that could be tested with users.
This involved a higher level of engagement and feedback than many other sections. I solved this be utilising animation and interaction best practices to better engage users.
Everything I designed had to be built into a prototype for testing. One of the most interesting challenges of this project was designing an interactive breathing exercise that could be tested with users.
This involved a higher level of engagement and feedback than many other sections. I solved this be utilising animation and interaction best practices to better engage users.


Designs.
I created a brand that would feel inviting and friendly while also being educational.
I created a brand that would feel inviting and friendly while also being educational.
I created a brand that would feel inviting and friendly while also being educational.














