Portfolio 2025
Portfolio 2025
Portfolio 2025
Portfolio 2025
Product Design for a multi platform digital hub
Product Design for a multi platform digital hub
Product Design for a multi platform digital hub
Lead Product Designer
Lead Product Designer
2 Person UI Team
2 Person UI Team
6 Month Project
6 Month Project
Wagamama needed a new website and digital hub for a number of services including recipes, restaurants, booking, payments, events and more. I provided both functional UX thinking and new a new look & feel.
Lead Product Designer
2 Person UI Team
6 Month Project
Wagamama needed a new website and digital hub for a number of services including recipes, restaurants, booking, payments, events and more. I provided both functional UX thinking and new a new look & feel.
Lead Product Designer
2 Person UI Team
6 Month Project
Wagamama needed a new website and digital hub for a number of services including recipes, restaurants, booking, payments, events and more. I provided both functional UX thinking and new a new look & feel.
The Pitch
The Pitch
I started this project at pitch stage, helping create and present the content that won the work. We demonstrated two design variations, exploring classic and modern Japanese styles and dinning aesthetics. We also used motion in key places to bring food to life.
I demonstrated how we could then use design systems to deliver this efficiently to their multiple development suppliers.
I started this project at pitch stage, helping create and present the content that won the work. We demonstrated two design variations, exploring classic and modern Japanese styles and dinning aesthetics. We also used motion in key places to bring food to life.
I demonstrated how we could then use design systems to deliver this efficiently to their multiple development suppliers.
Pitch work
Pitch work
Pitch work
2 Weeks
2 Weeks
2 Weeks
Approach
Approach
Having won the work we needed to finalise the creative approach. The old online brand was very dated while we adopted fonts and colours, all other digital aesthetics needed creating.
We ended going for a blended approach of modern brutalist design for the main elements, contrasted with friendly imagery, animation and copy.
Having won the work we needed to finalise the creative approach. The old online brand was very dated while we adopted fonts and colours, all other digital aesthetics needed creating.
We ended going for a blended approach of modern brutalist design for the main elements, contrasted with friendly imagery, animation and copy.
Creative Direction
Creative Direction
Creative Direction
2 weeks
2 weeks
2 weeks
Design System
Design System
The Wagamama website was to act as a hub for many services, including menus, restaurant finders, recipes and eventually an online community. This created a large amount of components that were often quite technical.
I produced a system that was cleanly maintained, efficient and annotated thoroughly to streamline the design to development process.
The Wagamama website was to act as a hub for many services, including menus, restaurant finders, recipes and eventually an online community. This created a large amount of components that were often quite technical.
I produced a system that was cleanly maintained, efficient and annotated thoroughly to streamline the design to development process.
Creative Direction
Creative Direction
Design System
2 months
2 months
2 months
Designs
Designs
Brutal lines, beautiful imagery and a playful tone of voice, bought to life with animation.
Brutal lines, beautiful imagery and a playful tone of voice, bought to life with animation.
Next Project
Next Project
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