Project mockup image
Project mockup image
Project mockup image

Product Design for a multi platform digital hub

Wagamama

Wagamama

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Wagamama needed a new website and digital hub for a number of services including recipes, restaurants, booking, payments, events and more. I provided both functional UX thinking and new a new look & feel.

Lead Product Designer

Lead Product Designer

Lead Product Designer

Lead Product Designer

Design System

Design System

Design System

Design System

6 Months

6 Months

6 Months

6 Months

Figma

Figma

Figma

Figma

Client facing

Client facing

Client facing

Client facing

Pitch.

Time

1 week

2 x Design Options

Creative direction

Design Systems Demo

Annimation

I helped create and present the design. We demonstrated two variations, exploring classic and modern Japanese styles and dinning aesthetics. We also used motion in key places to bring food to life. Additionally I demonstrated how design systems would deliver this efficiently.

I helped create and present the design. We demonstrated two variations, exploring classic and modern Japanese styles and dinning aesthetics. We also used motion in key places to bring food to life. Additionally I demonstrated how design systems would deliver this efficiently.

Approach.

Delivery

6 Months

UX

Information Architecture

UI Design

Design System Focus

The website needed complete change. I worked with the client to build a new IA and refine the pitch creative. Then went into a sprint cycle to deliver the new structure and direction.

A large amount of new content needed adding with menus, restaurant finders, recipes and a careers hub.

I recognised early that to successfully deliver this project a focused, efficient and thoroughly annotated design system was required.

The website needed complete change. I worked with the client to build a new IA and refine the pitch creative. Then went into a sprint cycle to deliver the new structure and direction.

A large amount of new content needed adding with menus, restaurant finders, recipes and a careers hub.

I recognised early that to successfully deliver this project a focused, efficient and thoroughly annotated design system was required.

Designs.

Brutal lines, beautiful imagery and a playful tone of voice, bought to life with animation.

Brutal lines, beautiful imagery and a playful tone of voice, bought to life with animation.

Brutal lines, beautiful imagery and a playful tone of voice, bought to life with animation.