Multi Brand Web Design
Multi Brand Web Design
Designing a Better Way to Find Offices
Designing a Better Way to Find Offices
I helped Regus and IWG modernise their digital presence across two distinct brands—creating a clearer, more contemporary experience for everyone from individual customers to large commercial teams.
I set the creative direction and built a scalable design system, combining minimal UI, purposeful illustration and a considered image strategy to elevate thousands of locations without losing brand flexibility.
I helped Regus and IWG modernise their digital presence across two distinct brands—creating a clearer, more contemporary experience for everyone from individual customers to large commercial teams.
I set the creative direction and built a scalable design system, combining minimal UI, purposeful illustration and a considered image strategy to elevate thousands of locations without losing brand flexibility.
Creative Direction.
Creative Direction.
Creative Direction
1 Sprint
2 Brands
Iconography & Photography direction
Clean Aesthetic
With new brands like WeWork appearing Regus and IWG needed something more modern. With poor imagery across 1000's of locations we could not just redo it all.
We produced a minimal and modern UI, with illustrations, neutral colours and a blended approach of stock and real photography to keep everything looking high quality despite the older imagery.
With new brands like WeWork appearing Regus and IWG needed something more modern. With poor imagery across 1000's of locations we could not just redo it all.
We produced a minimal and modern UI, with illustrations, neutral colours and a blended approach of stock and real photography to keep everything looking high quality despite the older imagery.
Design System.
Design System.
2 Brands
Auto Layout
Variables
Variants
Designs needed to scale across two websites, each with their own branding. We built a centralised design system, that could publish across all connected files.
With detailed search results, details pages, maps and much more building components for this project required an expert knowledge in Figma tools.
Designs needed to scale across two websites, each with their own branding. We built a centralised design system, that could publish across all connected files.
With detailed search results, details pages, maps and much more building components for this project required an expert knowledge in Figma tools.
Designs.
Light, modern and clear, the designs helped change the perception of an established brand.
