Rob Rowe
Portfolio 2025
Portfolio 2025
Rob Rowe
Portfolio 2025
Combining behavioural thinking & no-code design
Sky New Zealand
Sky New Zealand
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SKY New Zealand wanted to improve their web experience to meet evolving customer expectations, reduce friction in sign-up and self-service journeys, and remain competitive in a crowded entertainment market.
UI Lead
UI Lead
UI Lead
UI Lead
UX Lead
UX Lead
UX Lead
UX Lead
1 Month
1 Month
1 Month
1 Month
Framer
Framer
Framer
Framer
Presentation Lead
Presentation Lead
Presentation Lead
Presentation Lead
Heuristic Review.
Heuristic Review.
Review
1 week
5 Categories
100+ Metrics
To start, we used the Digital Health Check I have developed to take a systematic and comprehensive look at the product. This splits the review into 5 key areas each with multiple sub metrics and a simple scoring mechanism. We then ideated opportunities identified in the review.
To start, we used the Digital Health Check I have developed to take a systematic and comprehensive look at the product. This splits the review into 5 key areas each with multiple sub metrics and a simple scoring mechanism. We then ideated opportunities identified in the review.
Behavioural Science.
Behavioural Science.
Review
1 week
Following the digital health check, our behavioural scientist lead her own review to demonstrate nudges and behaviours that could be introduced throughout the experience to aid conversion. I worked closely with her, gaining an understanding of the science helped create a better end product.
Following the digital health check, our behavioural scientist lead her own review to demonstrate nudges and behaviours that could be introduced throughout the experience to aid conversion. I worked closely with her, gaining an understanding of the science helped create a better end product.
No-Code Prototype.
No-Code Prototype.
Design
1 week
Annimation
Responsive
We wanted to impress the client and I felt standard Figma prototypes were not enough.
I pitched an idea to use Framer to develop designs that could be delivered to the client as a working demo website, fully responsive and enriched with animation within a few weeks.
We wanted to impress the client and I felt standard Figma prototypes were not enough.
I pitched an idea to use Framer to develop designs that could be delivered to the client as a working demo website, fully responsive and enriched with animation within a few weeks.
Designs.
Why not check out the actual prototype. Click below to see the work online.
Why not check out the actual prototype. Click below to see the work online.
Why not check out the actual prototype. Click below to see the work online.
