03 | Concept
UI Design
SKY NZ
03 | Concept
UI Design
SKY NZ
03 | Concept
UI Design
SKY NZ
03 | Concept
UI Design
SKY NZ
Heuristics, Behavioural
Science & No Code UI
Heuristics, Behavioural
Science & No Code UI
Intro
Intro
Intro
Lead UI
Lead UI
Lead UI
Product Design
Product Design
Product Design
1 Month Project
1 Month Project
1 Month Project
About
About
About
Sky New Zealand were looking to improve digital experience across web, understanding where opportunities existed and seeing how they could be brought to life. I lead this working with another designer and a behavioural scientist.
Sky New Zealand were looking to improve digital experience across web, understanding where opportunities existed and seeing how they could be brought to life. I lead this working with another designer and a behavioural scientist.
Sky New Zealand were looking to improve digital experience across web, understanding where opportunities existed and seeing how they could be brought to life. I lead this working with another designer and a behavioural scientist.
Sky New Zealand were looking to improve digital experience across web, understanding where opportunities existed and seeing how they could be brought to life. I lead this working with another designer and a behavioural scientist.
Week 1
The heuristic review
The heuristic review
The heuristic review
To start, we needed to identify opportunities. To do this we used the Digital Health Check I had developed over my years to take a systematic and comprehensive look at the product. This splits the review into 5 key areas each with multiple sub metrics and a simple scoring mechanism. From this we averaged our scores and ideated opportunities for the lowest.
To start, we needed to identify opportunities. To do this we used the Digital Health Check I had developed over my years to take a systematic and comprehensive look at the product. This splits the review into 5 key areas each with multiple sub metrics and a simple scoring mechanism. From this we averaged our scores and ideated opportunities for the lowest.
Review
Review
Week 2
The science
The science
The science
Following the digital health check, our behavioural scientist lead her own review to demonstrate nudges and behaviours that could be introduced throughout the experience to aid conversion. I worked closely with her, gaining an understanding of the science helped create a better end product.
Following the digital health check, our behavioural scientist lead her own review to demonstrate nudges and behaviours that could be introduced throughout the experience to aid conversion. I worked closely with her, gaining an understanding of the science helped create a better end product.
Science
Science
Weeks 3-5
No-code prototype
No-code prototype
No-code prototype
We wanted to impress the client and I felt standard Figma prototypes were not dynamic enough to demonstrate opportunities.
I pitched an idea to use Framer to develop designs that could be delivered to the client as a working demo website, fully responsive and enriched with animation, all within a few weeks. This proved to be a successful approach, reused for future pitches.
We wanted to impress the client and I felt standard Figma prototypes were not dynamic enough to demonstrate opportunities.
I pitched an idea to use Framer to develop designs that could be delivered to the client as a working demo website, fully responsive and enriched with animation, all within a few weeks. This proved to be a successful approach, reused for future pitches.
We wanted to impress the client and I felt standard Figma prototypes were not dynamic enough to demonstrate opportunities.
I pitched an idea to use Framer to develop designs that could be delivered to the client as a working demo website, fully responsive and enriched with animation, all within a few weeks. This proved to be a successful approach, reused for future pitches.
Build
Build
No-Code Prototype
No-Code Prototype
Click the link below for a live prototype
Click the link below for a live prototype
Click the link below for a live prototype
View demo
Design
