Portfolio 2025
Portfolio 2025
Portfolio 2025
Portfolio 2025
Combining behavioural thinking & no-code design
Combining behavioural thinking & no-code design
Lead UI
Lead UI
Lead UI
Product Design
Product Design
Product Design
1 Month
1 Month
1 Month
Sky New Zealand were looking to improve their web experience, finding opportunities and seeing how they could be brought to life. I lead this working with another designer and a behavioural scientist.
Lead UI
Product Design
1 Month
Sky New Zealand were looking to improve their web experience, finding opportunities and seeing how they could be brought to life. I lead this working with another designer and a behavioural scientist.
Heuristic Review
Heuristic Review
To start, we used the Digital Health Check I have developed to take a systematic and comprehensive look at the product. This splits the review into 5 key areas each with multiple sub metrics and a simple scoring mechanism. We then ideated opportunities identified in the review.
To start, we used the Digital Health Check I have developed to take a systematic and comprehensive look at the product. This splits the review into 5 key areas each with multiple sub metrics and a simple scoring mechanism. We then ideated opportunities identified in the review.
Heuristic Review Scoring
Heuristic Review Scoring
Heuristic Review Scoring
1 Week
1 Week
1 Week
The Science
The Science
Following the digital health check, our behavioural scientist lead her own review to demonstrate nudges and behaviours that could be introduced throughout the experience to aid conversion. I worked closely with her, gaining an understanding of the science helped create a better end product.
Following the digital health check, our behavioural scientist lead her own review to demonstrate nudges and behaviours that could be introduced throughout the experience to aid conversion. I worked closely with her, gaining an understanding of the science helped create a better end product.
Behavioural Science Report
Behavioural Science Report
Behavioural Science Report
1 weeks
1 weeks
1 weeks
No-Code Prototype
No-Code Prototype
We wanted to impress the client and I felt standard Figma prototypes were not enough.
I pitched an idea to use Framer to develop designs that could be delivered to the client as a working demo website, fully responsive and enriched with animation within a few weeks.
We wanted to impress the client and I felt standard Figma prototypes were not enough.
I pitched an idea to use Framer to develop designs that could be delivered to the client as a working demo website, fully responsive and enriched with animation within a few weeks.
No-Code Prototype
No-Code Prototype
No-Code Prototype
1 week
1 week
1 week
