01 | Website
Creative direction
PNC Bank
01 | Website
Creative direction
PNC Bank
01 | Website
Creative direction
PNC Bank
01 | Website
Creative direction
PNC Bank
A new direction
A new direction
A new direction
A new direction
Intro
Intro
Intro
Lead UI
Lead UI
Lead UI
300+ Designs
300+ Designs
300+ Designs
6 Week Project
6 Week Project
6 Week Project
About
About
About
The team at Born had been designing a website for PNC Bank in Canada. The client was happy with the UX but felt the aesthetic would not resonate with users. I was tasked with creating a new direction.
The team at Born had been designing a website for PNC Bank in Canada. The client was happy with the UX but felt the aesthetic would not resonate with users. I was tasked with creating a new direction.
The team at Born had been designing a website for PNC Bank in Canada. The client was happy with the UX but felt the aesthetic would not resonate with users. I was tasked with creating a new direction.
The team at Born had been designing a website for PNC Bank in Canada. The client was happy with the UX but felt the aesthetic would not resonate with users. I was tasked with creating a new direction.
Sprints 1-2
Finding the right approach
Finding the right approach
Finding the right approach
Key to this was comparing traditional banks to newer challenger banks, exploring more vibrant colours and different ways to approach illustration
Key to this was comparing traditional banks to newer challenger banks, exploring more vibrant colours and different ways to approach illustration
Key to this was comparing traditional banks to newer challenger banks, exploring more vibrant colours and different ways to approach illustration
Explore
Explore
Sprints 3-6
Just 4 weeks to apply UI to 100's of pages
Just 4 weeks to apply UI to 100's of pages
Just 4 weeks to apply UI to 100's of pages
To do this key pages were prioritised for greatest customer impact. Then the larger scale of changes were made with efficient use of design systems and a more stripped back styling approach.
To do this key pages were prioritised for greatest customer impact. Then the larger scale of changes were made with efficient use of design systems and a more stripped back styling approach.
To do this key pages were prioritised for greatest customer impact. Then the larger scale of changes were made with efficient use of design systems and a more stripped back styling approach.
Create
Create
Modernising the look
Modernising the look
Bolder gradients, illustrated cards, rounded corners and subtle drop shadows.
Bolder gradients, illustrated cards, rounded corners and subtle drop shadows.
Bolder gradients, illustrated cards, rounded corners and subtle drop shadows.
Design
