About
The team at Born had been designing a website for PNC Bank in Canada. The client was happy with the UX but felt the aesthetic would not resonate with users. I was tasked with creating a new direction.
the approach
Key to this was comparing traditional banks to newer challenger banks, exploring more vibrant colours and different ways to approach illustration.
4 weeks 100's of pages
To do this key pages were prioritised for greatest customer impact. Then the larger scale of changes were made with efficient use of design systems and a more stripped back styling approach.
Modernising the look
My Work
