Rob Rowe
Portfolio 2025
Portfolio 2025
Rob Rowe
Portfolio 2025
Enhancing creative direction at scale
PNC BANK
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See how I helped turn around a brand direction across 100's of designs in only 6 weeks
Lead UI
Lead UI
Lead UI
Lead UI
2 Person UI Team
2 Person UI Team
2 Person UI Team
2 Person UI Team
6 Weeks
6 Weeks
6 Weeks
6 Weeks
Figma
Figma
Figma
Figma
Design System
Design System
Design System
Design System
Client facing
Client facing
Client facing
Client facing
Approach.
Mood board
3 days
Competitor analysis
2 days
Creative direction
Design review
PNC Bank in Canada were creating a new website. While happy with the UX they felt the UI would not resonate with users. I was tasked with delivering a new direction.
I compared traditional banks to newer challenger banks, exploring more vibrant colours and looked at a different approach to illustration.
PNC Bank in Canada were creating a new website. While happy with the UX they felt the UI would not resonate with users. I was tasked with delivering a new direction.
I compared traditional banks to newer challenger banks, exploring more vibrant colours and looked at a different approach to illustration.
PNC Bank in Canada were creating a new website. While happy with the UX they felt the UI would not resonate with users. I was tasked with delivering a new direction.
I compared traditional banks to newer challenger banks, exploring more vibrant colours and looked at a different approach to illustration.
Execution.
Sprints
3 x 2 weeks
Design System
Motion Design
There was a lot of work to update in only a few weeks. I needed a strategy that delivered the highest impact, without redoing everything.
Key pages were prioritised for greatest impact. Then the larger scale of changes were made with efficient use of design system updates. Finally animation was added to core components and demonstrations were prototyped.
There was a lot of work to update in only a few weeks. I needed a strategy that delivered the highest impact, without redoing everything.
Key pages were prioritised for greatest impact. Then the larger scale of changes were made with efficient use of design system updates. Finally animation was added to core components and demonstrations were prototyped.
Designs.
The end result introduced an attention grabbing aesthetic with bolder gradients, illustrations, rounded corners and smooth drop shadows.
The end result introduced an attention grabbing aesthetic with bolder gradients, illustrations, rounded corners and smooth drop shadows.
The end result introduced an attention grabbing aesthetic with bolder gradients, illustrations, rounded corners and smooth drop shadows.
Next Project
Next Project
Next Project
